St. George Key Visual, 2023

A brand beloved by bartenders, St. George never had a need to advertise prior to the pandemic-triggered hospitality shakeup. Now tasked with re-introducing themselves, a look was requested that is at once straightforward for the team to deploy but also indicative of the attention to detail that goes into St. George’s unique products. We quickly landed on pulling forward and reimagining the guilloche from their bank note inspired packaging.